Personal Branding

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You know what the greatest brand in the world is?! That’s right… YOU!!

Graduate, job seeker, or industry expert going through a career change, although there may be a multitude of jobs out there, it’s not always easy to land that dream job. As some of you know, I graduated class of 2015, yet since then, I have been trying to forge a career. I find the whole process of job hunting possibly the most frustrating! Specifically, applying for roles online and having to almost write your whole life story, how much of a superstar you are and how amazing you’d be at the role; to then receive an automated thank you email super disheartening. Not cool.

Reject Online Job Hunting

I am not a fan of time consuming job applications and screening processes that are often used today. I think there is a massive over reliance on technology. Okay I digress. Back to personal branding!

Job hunting is hard but if you attack at all angles, you will have a much better success rate. Apply for jobs. Send emails. Network. Optimise your Linkedin & Google yourself. Competition is fierce and especially with social media and word of mouth, why not market yourself?!

Invest in Yourself

You may have the best qualifications, experience and be super likeable, but so are many other people. Which is why it’s so important to play to your strengths and use whatever skill or asset you have to your advantage. Good at Art or Photography? Create a portfolio. Great at Graphics? Build your own website. Love writing? Start a blog. You get the picture. Think of yourself as any other brand and project yourself in the best light possible. Now more than ever your online presence matters. Employers can and often will Google you and your social media profiles. If you want to keep social media private, double check all of your privacy settings to ensure there are no incriminating or embarrassing photos etc. Otherwise, link all your social media profiles together and cross promote.

Your next job might be a tweet away!

Take the plunge and go to networking events and collect business cards. Better yet, create your own personalised business cards, as it’s so much more professional to hand out a card. It can demonstrate to others that you take initiative, are organised and self-motivated. Stand out and you’ll be remembered.

It’s important to be authentic and passionate – do you! You’re great and no one can be you. We are all different with various skills and life experiences and that is why building your personal brand is essential.

So, what are you waiting for…. Go out and create your brand!

Disclaimer. I am by no means a career coach or guru, but want to inspire myself and others to take charge in their job hunting. To not be complacent and to actively go after what you want. I have been inspired by many successful woman who have created a brand around themselves! We got this! #GirlBoss

If you are job hunting I hope this is helpful, and if you have any tips, tricks or advice I would love to hear! Do you think you will start your personal brand?!

Good luck,

Love Career Girl

xo

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Optimize Linkedin to Your Advantage!

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Linkedin is yet another method of job hunting online.  However, done well, it is so much more. It’s a great place to network with Industry leaders and connect with inspirational people, receive the latest industry insight and voice your opinion; take it a step further and you can showcase your writing skills by publishing articles on a given topic. More importantly, you can advertise the best brand ever…. YOU!

Think of Linkedin as an online CV which you can really have fun with. It should contain everything that’s on your CV, and then some. This is a place where you can let loose to an extent. Don’t be afraid to describe your career, life journey, hobbies, passions and your goals for the future!

Do – Upload a clear, professional photo. First and foremost, this is a job-site where future employers are scrutinising your online presence. So no Bikini selfies or pictures of your drunken antics etc. Think head and shoulders shot in smart attire and if you can spare the cash invest in a professional headshot.

Don’t – Be afraid to ‘connect’ with people you don’t know as such. That fancy hiring manager? Connect! It is a great way of getting that person to view your profile, at the very least! If they don’t want to connect it doesn’t matter, but chances are they will accept. No spamming though. Quality connections over quantity.

Don’t – Instantly send an inmail asking for a job to that hiring manager… From personal experience it’s better to build rapport rather than go in for the kill. The point of having recruiters/hiring managers as connections means you will hear of job openings a lot faster.

Do – Buy Linkedin premium, if you can afford it! This means you can see who has viewed your profile (and profile views are paramount by the way!) and if you are applying for a role, you can see how your skills and experience compare with other applicants. It also bumps you up the list of applicants, portraying you as a ‘featured applicant’, increasing your chances of being viewed & remembered.  Plus, depending on the upgrade, you can inmail tough to reach individuals.  Otherwise, take advantage of the month free trial of Linkedin premium.

Do – Proofread. Just like you would a CV. Spelling mistakes and poor grammar will turn a great profile into a mediocre one!

Do – Update your title. If you are unemployed, don’t be shy! Write that you are looking for a particular role or work experience!

Do – Write a blurb about yourself but keep to the point. This should include a short summary about yourself, including aspects from the past, present and future. Discuss qualifications or experience, what you are doing/hoping to do and what your career goals are.  Make it as catchy as possible. Avoid writing in the third person and stating over used phrases like, ‘I work well independently and within a team’. What is YOUR personal unique selling point?!

Don’t – Use Linkedin as you would Facebook! Got wasted last night? Hooked up with some guy last night? Facebook may care but Linkedin certainly won’t. Keep it professional and informative. Talk about the latest news or innovation within a certain industry. The pitfalls of e-commerce or the advantages of virtual reality.

Do – Cross promote! Link all your social media together, unless you want to keep professional and personal social media sites separate.

Do – Google yourself to see how you may be perceived by a future boss! Clean up your social media presence! Don’t let an embarrassing photo ruin your chances of getting your dream job!

Do – Add your accomplishments, certificates and examples of your work, whether it’s a website, best essay, blog or even upload your CV.

Do – Use Linkedin to prep yourself before an interview. If you know the hiring manager or interviewer, research them! See blog post ‘Ace The Interview!’

Do – State your best qualities, abilities, talents and experience. At the bottom of your Linkedin profile you’ll find endorsements. Good at researching? State it. Endorse others on their skills and you will most likely be endorsed too – just don’t badger people! In addition, write recommendations. Helping others will help yourself!

I hope this helps!

Good Luck

Love Career Girl

xo