Optimize Linkedin to Your Advantage!

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Linkedin is yet another method of job hunting online.  However, done well, it is so much more. It’s a great place to network with Industry leaders and connect with inspirational people, receive the latest industry insight and voice your opinion; take it a step further and you can showcase your writing skills by publishing articles on a given topic. More importantly, you can advertise the best brand ever…. YOU!

Think of Linkedin as an online CV which you can really have fun with. It should contain everything that’s on your CV, and then some. This is a place where you can let loose to an extent. Don’t be afraid to describe your career, life journey, hobbies, passions and your goals for the future!

Do – Upload a clear, professional photo. First and foremost, this is a job-site where future employers are scrutinising your online presence. So no Bikini selfies or pictures of your drunken antics etc. Think head and shoulders shot in smart attire and if you can spare the cash invest in a professional headshot.

Don’t – Be afraid to ‘connect’ with people you don’t know as such. That fancy hiring manager? Connect! It is a great way of getting that person to view your profile, at the very least! If they don’t want to connect it doesn’t matter, but chances are they will accept. No spamming though. Quality connections over quantity.

Don’t – Instantly send an inmail asking for a job to that hiring manager… From personal experience it’s better to build rapport rather than go in for the kill. The point of having recruiters/hiring managers as connections means you will hear of job openings a lot faster.

Do – Buy Linkedin premium, if you can afford it! This means you can see who has viewed your profile (and profile views are paramount by the way!) and if you are applying for a role, you can see how your skills and experience compare with other applicants. It also bumps you up the list of applicants, portraying you as a ‘featured applicant’, increasing your chances of being viewed & remembered.  Plus, depending on the upgrade, you can inmail tough to reach individuals.  Otherwise, take advantage of the month free trial of Linkedin premium.

Do – Proofread. Just like you would a CV. Spelling mistakes and poor grammar will turn a great profile into a mediocre one!

Do – Update your title. If you are unemployed, don’t be shy! Write that you are looking for a particular role or work experience!

Do – Write a blurb about yourself but keep to the point. This should include a short summary about yourself, including aspects from the past, present and future. Discuss qualifications or experience, what you are doing/hoping to do and what your career goals are.  Make it as catchy as possible. Avoid writing in the third person and stating over used phrases like, ‘I work well independently and within a team’. What is YOUR personal unique selling point?!

Don’t – Use Linkedin as you would Facebook! Got wasted last night? Hooked up with some guy last night? Facebook may care but Linkedin certainly won’t. Keep it professional and informative. Talk about the latest news or innovation within a certain industry. The pitfalls of e-commerce or the advantages of virtual reality.

Do – Cross promote! Link all your social media together, unless you want to keep professional and personal social media sites separate.

Do – Google yourself to see how you may be perceived by a future boss! Clean up your social media presence! Don’t let an embarrassing photo ruin your chances of getting your dream job!

Do – Add your accomplishments, certificates and examples of your work, whether it’s a website, best essay, blog or even upload your CV.

Do – Use Linkedin to prep yourself before an interview. If you know the hiring manager or interviewer, research them! See blog post ‘Ace The Interview!’

Do – State your best qualities, abilities, talents and experience. At the bottom of your Linkedin profile you’ll find endorsements. Good at researching? State it. Endorse others on their skills and you will most likely be endorsed too – just don’t badger people! In addition, write recommendations. Helping others will help yourself!

I hope this helps!

Good Luck

Love Career Girl

xo

Ace The Interview!

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Although I’m only 22, I have luckily had so many jobs & even more interviews! I’ve also chatted with hiring managers and graduates. I have compiled a (long) list based on these discussions and my own knowledge and experience. From what to wear, to how to act – this blog post will cover almost everything you need to ace that interview. Ranging from casual conversations and phone interviews, to super-duper stressful 3 hour group & panel interviews, I’ve experienced it all. I know exactly what it’s like to be in the hot seat for an interview, with nerves sky high! So here’s my advice….

 

Knowledge is Power!

Before any interview I highly recommend researching the company or brand. Try to find out everything, from how they started, to where they are now and their goals for the future. Look at their website, LinkedIn, all other social media sites and Google them. Read any relevant articles. If the job is Retail for example, try to explore anything that has changed buying habits e.g. e-commerce! Find and remember some statistics or offer an opinion on current trends. If you are lucky enough to know who the interviewer will be – research them too! Find something in common to use to your advantage.

SWOT was that?

That’s right. Do a SWOT analysis. Examine the Strengths, Weaknesses, Opportunities and Threats of the business or company. This knowledge can also come in handy right at the end of the interview. Any questions? You can wow them with your insight, and ask a question in relation to your SWOT analysis. This will impress them.

Relax & Make Them Laugh!

No matter how impressive your answers are, if they like YOU they will hire you! Easier said than done. I know, I’ve been there, but relax. Have fun and be yourself. Smile. Look on the bright side of every situation. So what if you don’t get the job, you’ll get another. My mantra is Trust the Universe – you may not realise now but there is a reason things happen!

Fake It Till You Make It! 

You may be a nervous wreck but don’t let on. Practise walking confidently, head up, smiling and thinking positive thoughts. Believe in yourself! Have a firm handshake and maintain good eye contact.

Location Location Location! 

Where’s the interview? Make sure you allow more than enough time to get to the interview. Arrive early and go to a nearby coffee shop or wherever to calm down and compose yourself. Go over your notes relating to the company and industry in general. Nothing is worse than feeling frazzled, or worse, late for an interview!

Dress to Impress!

These hiring managers are like most humans. Many will judge you the minute, the second you walk in. Sounds cliché but first impressions really do count, especially in this competitive workforce. So dress to impress and dress well. Regardless of your bank balance, wear clothes that fit you and make you feel fabulous! For me, this a tailored classic blazer – I feel I can conquer the world. Also, hands and feet are important. Beautifully manicured hands and good shoes are paramount IMO. Scruffy shoes & chipped nail varnish? It matters.

Sell Me This Pen!

No matter how prepared you are, some hiring managers want to test you under pressure. Once, I had 10 minutes to prepare a 5 minute presentation, then present it right there and then to everyone in the group interview. Don’t panic though. They want you to think on the spot and see how you cope with stress. Think in advance about your favourite subject or something you feel passionate about. Often in Sales or Retail jobs you’ll be asked to sell them something – so practise!

Feel free to ask any more questions or advice in the comments section!

 

Good Luck!

 

Career Girl Xo