Personal Branding

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You know what the greatest brand in the world is?! That’s right… YOU!!

Graduate, job seeker, or industry expert going through a career change, although there may be a multitude of jobs out there, it’s not always easy to land that dream job. As some of you know, I graduated class of 2015, yet since then, I have been trying to forge a career. I find the whole process of job hunting possibly the most frustrating! Specifically, applying for roles online and having to almost write your whole life story, how much of a superstar you are and how amazing you’d be at the role; to then receive an automated thank you email super disheartening. Not cool.

Reject Online Job Hunting

I am not a fan of time consuming job applications and screening processes that are often used today. I think there is a massive over reliance on technology. Okay I digress. Back to personal branding!

Job hunting is hard but if you attack at all angles, you will have a much better success rate. Apply for jobs. Send emails. Network. Optimise your Linkedin & Google yourself. Competition is fierce and especially with social media and word of mouth, why not market yourself?!

Invest in Yourself

You may have the best qualifications, experience and be super likeable, but so are many other people. Which is why it’s so important to play to your strengths and use whatever skill or asset you have to your advantage. Good at Art or Photography? Create a portfolio. Great at Graphics? Build your own website. Love writing? Start a blog. You get the picture. Think of yourself as any other brand and project yourself in the best light possible. Now more than ever your online presence matters. Employers can and often will Google you and your social media profiles. If you want to keep social media private, double check all of your privacy settings to ensure there are no incriminating or embarrassing photos etc. Otherwise, link all your social media profiles together and cross promote.

Your next job might be a tweet away!

Take the plunge and go to networking events and collect business cards. Better yet, create your own personalised business cards, as it’s so much more professional to hand out a card. It can demonstrate to others that you take initiative, are organised and self-motivated. Stand out and you’ll be remembered.

It’s important to be authentic and passionate – do you! You’re great and no one can be you. We are all different with various skills and life experiences and that is why building your personal brand is essential.

So, what are you waiting for…. Go out and create your brand!

Disclaimer. I am by no means a career coach or guru, but want to inspire myself and others to take charge in their job hunting. To not be complacent and to actively go after what you want. I have been inspired by many successful woman who have created a brand around themselves! We got this! #GirlBoss

If you are job hunting I hope this is helpful, and if you have any tips, tricks or advice I would love to hear! Do you think you will start your personal brand?!

Good luck,

Love Career Girl

xo

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