Linkedin is yet another method of job hunting online. However, done well, it is so much more. It’s a great place to network with Industry leaders and connect with inspirational people, receive the latest industry insight and voice your opinion; take it a step further and you can showcase your writing skills by publishing articles on a given topic. More importantly, you can advertise the best brand ever…. YOU!
Think of Linkedin as an online CV which you can really have fun with. It should contain everything that’s on your CV, and then some. This is a place where you can let loose to an extent. Don’t be afraid to describe your career, life journey, hobbies, passions and your goals for the future!
Do – Upload a clear, professional photo. First and foremost, this is a job-site where future employers are scrutinising your online presence. So no Bikini selfies or pictures of your drunken antics etc. Think head and shoulders shot in smart attire and if you can spare the cash invest in a professional headshot.
Don’t – Be afraid to ‘connect’ with people you don’t know as such. That fancy hiring manager? Connect! It is a great way of getting that person to view your profile, at the very least! If they don’t want to connect it doesn’t matter, but chances are they will accept. No spamming though. Quality connections over quantity.
Don’t – Instantly send an inmail asking for a job to that hiring manager… From personal experience it’s better to build rapport rather than go in for the kill. The point of having recruiters/hiring managers as connections means you will hear of job openings a lot faster.
Do – Buy Linkedin premium, if you can afford it! This means you can see who has viewed your profile (and profile views are paramount by the way!) and if you are applying for a role, you can see how your skills and experience compare with other applicants. It also bumps you up the list of applicants, portraying you as a ‘featured applicant’, increasing your chances of being viewed & remembered. Plus, depending on the upgrade, you can inmail tough to reach individuals. Otherwise, take advantage of the month free trial of Linkedin premium.
Do – Proofread. Just like you would a CV. Spelling mistakes and poor grammar will turn a great profile into a mediocre one!
Do – Update your title. If you are unemployed, don’t be shy! Write that you are looking for a particular role or work experience!
Do – Write a blurb about yourself but keep to the point. This should include a short summary about yourself, including aspects from the past, present and future. Discuss qualifications or experience, what you are doing/hoping to do and what your career goals are. Make it as catchy as possible. Avoid writing in the third person and stating over used phrases like, ‘I work well independently and within a team’. What is YOUR personal unique selling point?!
Don’t – Use Linkedin as you would Facebook! Got wasted last night? Hooked up with some guy last night? Facebook may care but Linkedin certainly won’t. Keep it professional and informative. Talk about the latest news or innovation within a certain industry. The pitfalls of e-commerce or the advantages of virtual reality.
Do – Cross promote! Link all your social media together, unless you want to keep professional and personal social media sites separate.
Do – Google yourself to see how you may be perceived by a future boss! Clean up your social media presence! Don’t let an embarrassing photo ruin your chances of getting your dream job!
Do – Add your accomplishments, certificates and examples of your work, whether it’s a website, best essay, blog or even upload your CV.
Do – Use Linkedin to prep yourself before an interview. If you know the hiring manager or interviewer, research them! See blog post ‘Ace The Interview!’
Do – State your best qualities, abilities, talents and experience. At the bottom of your Linkedin profile you’ll find endorsements. Good at researching? State it. Endorse others on their skills and you will most likely be endorsed too – just don’t badger people! In addition, write recommendations. Helping others will help yourself!
I hope this helps!
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