Optimize Linkedin to Your Advantage!

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Linkedin is yet another method of job hunting online.  However, done well, it is so much more. It’s a great place to network with Industry leaders and connect with inspirational people, receive the latest industry insight and voice your opinion; take it a step further and you can showcase your writing skills by publishing articles on a given topic. More importantly, you can advertise the best brand ever…. YOU!

Think of Linkedin as an online CV which you can really have fun with. It should contain everything that’s on your CV, and then some. This is a place where you can let loose to an extent. Don’t be afraid to describe your career, life journey, hobbies, passions and your goals for the future!

Do – Upload a clear, professional photo. First and foremost, this is a job-site where future employers are scrutinising your online presence. So no Bikini selfies or pictures of your drunken antics etc. Think head and shoulders shot in smart attire and if you can spare the cash invest in a professional headshot.

Don’t – Be afraid to ‘connect’ with people you don’t know as such. That fancy hiring manager? Connect! It is a great way of getting that person to view your profile, at the very least! If they don’t want to connect it doesn’t matter, but chances are they will accept. No spamming though. Quality connections over quantity.

Don’t – Instantly send an inmail asking for a job to that hiring manager… From personal experience it’s better to build rapport rather than go in for the kill. The point of having recruiters/hiring managers as connections means you will hear of job openings a lot faster.

Do – Buy Linkedin premium, if you can afford it! This means you can see who has viewed your profile (and profile views are paramount by the way!) and if you are applying for a role, you can see how your skills and experience compare with other applicants. It also bumps you up the list of applicants, portraying you as a ‘featured applicant’, increasing your chances of being viewed & remembered.  Plus, depending on the upgrade, you can inmail tough to reach individuals.  Otherwise, take advantage of the month free trial of Linkedin premium.

Do – Proofread. Just like you would a CV. Spelling mistakes and poor grammar will turn a great profile into a mediocre one!

Do – Update your title. If you are unemployed, don’t be shy! Write that you are looking for a particular role or work experience!

Do – Write a blurb about yourself but keep to the point. This should include a short summary about yourself, including aspects from the past, present and future. Discuss qualifications or experience, what you are doing/hoping to do and what your career goals are.  Make it as catchy as possible. Avoid writing in the third person and stating over used phrases like, ‘I work well independently and within a team’. What is YOUR personal unique selling point?!

Don’t – Use Linkedin as you would Facebook! Got wasted last night? Hooked up with some guy last night? Facebook may care but Linkedin certainly won’t. Keep it professional and informative. Talk about the latest news or innovation within a certain industry. The pitfalls of e-commerce or the advantages of virtual reality.

Do – Cross promote! Link all your social media together, unless you want to keep professional and personal social media sites separate.

Do – Google yourself to see how you may be perceived by a future boss! Clean up your social media presence! Don’t let an embarrassing photo ruin your chances of getting your dream job!

Do – Add your accomplishments, certificates and examples of your work, whether it’s a website, best essay, blog or even upload your CV.

Do – Use Linkedin to prep yourself before an interview. If you know the hiring manager or interviewer, research them! See blog post ‘Ace The Interview!’

Do – State your best qualities, abilities, talents and experience. At the bottom of your Linkedin profile you’ll find endorsements. Good at researching? State it. Endorse others on their skills and you will most likely be endorsed too – just don’t badger people! In addition, write recommendations. Helping others will help yourself!

I hope this helps!

Good Luck

Love Career Girl

xo

Bitchy Bosses & Manipulative Managers

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We’ve all had that boss from hell, right?

Many of the horrible bosses I’m about to describe are from personal experience! These individuals have taught me so much – mainly, how not to manage people! The individuals described below have had serious complaints made about them, resulting in eventual dismissal. Rightfully so! However, it is staggering just how many are still in a position of power. Having studied Occupational Psychology & covering aspects of it within my dissertation, I find it interesting, but also slightly depressing!

People may hate their jobs, but hate managers more

I think it’s so true that individuals don’t leave a workforce as such, they leave because of their manager! The results from my own research were alarming, 100% of my participants HATED their job!

In the past I have definitely hated some jobs because of a manager! Sometimes it’s not really their fault as such. Some individuals unfortunately just aren’t born leaders. Incompetent managers seem to be pretty common. Some don’t seem to have a clue how to do their job, others are unable to make a rota a week in advance. Few just don’t command respect, and view work as play and muck about in front of customers, which is incredibly childish, embarrassing and unprofessional. Some managers are plain detrimental to your career and personal well-being!

Bitchy Bosses

I once had a boss called Betty*…. who was a BITCH! Why? In Occupational Psychology we touched on this aptly named concept, coined the ‘Queen Bee’ boss. Having a female boss is probably worse than having a horrible male boss. Possibly (from my experience anyway) because girls are a lot more subtle, shall we say. This particular boss was very charming to individuals, almost too nice, whilst later, gossiping and spreading nasty rumours. Other traits of the ‘Queen Bee’ bitchy boss include being dishonest, micro-managing, manipulative and two-faced.

I have had female bosses shout and scream at individuals for making minor mistakes, which is ironic, considering just how incompetent some managers are. From relying on other staff members to carry out the bulk of the work and later taking credit for it, to manipulating situations to her, or a favoured co-worker’s advantage, all created a toxic atmosphere. This kind of game play and favouritism is unbelievably unhealthy for everyone involved and makes for a very unhappy working environment.

The Machiavellian Manager

Possibly my worst manager, let’s call him Mick* made me cry a number of times! On first impressions this guy was funny, charming and incredible nice. However, as time got on, his mask started to slip. This guy was not only verbally incredibly aggressive, but would swear, shout and publicly mock and humiliate staff members for making minor mistakes. Providing unachievable targets and tasks, and belittling comments can seriously take its toll! At the time I was 17 and incredibly naïve with regards to working life. It sounds silly, but I had no idea you could say ‘no’ to a manager. Whilst still at college I was expected to work shifts at a drop of a hat, although I was already working about 30 + hours a week! This really stressed me out. I remember at one point being called a ‘F@$king Idiot’… amongst other things! A barrage of insults and accumulating incidents eventually plunged my self-esteem to rock bottom. Turn outs this manager got fired with immediate effect.

Karma’s a Bitch.

If you have ever encountered similar treatment, I would love to hear from you. This kind of behaviour doesn’t happen everywhere, there are good people out there. I have met and worked for the most charismatic, honest, trustworthy, hardworking, capable and inspirational managers too. If you can get out of toxic environments, I urge you to do so. The stress, pressure and borderline depression which can occur from nasty bosses and situations can take a toll on health and well-being and it’s really not worth it. From now on, I vow never to tolerate a bitchy, manipulative toxic manager!

 

*These names have been altered to protect the individuals concerned. Many of these names are an accumulation of attributes from several different bosses. Also check out journal articles on ‘queen bee’ bosses!